Colgate – Immersive Brand Experience
USA 2023
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Designed spatial elements to guide user interaction and navigation
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Developed visual direction aligned with Colgate’s brand language
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Contributed to the overall experience design, balancing clarity, engagement, and immersion
Designed an immersive digital experience translating Colgate’s brand into an interactive environment focused on engagement, exploration, and spatial storytelling.
Role
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Contributed to spatial and immersive design
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Designed key visual and experiential components within the environment
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Collaborated with cross-functional teams to align design with brand identity
Approach
Focused on translating brand identity into space—using layout, visual cues, and interaction to create a cohesive and intuitive immersive experience.
Impact
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Contributed to a branded immersive experience designed to engage users through interactive exploration
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Strengthened brand presence within a digital environment