Morumbis
Brasil 2024
XR / Spatial Experience
Morumbis – Immersive Branded Experience (Roblox)
Featured in Forbes
Led the end-to-end design of an immersive branded experience on Roblox, translating a real-world concept into an interactive digital environment focused on engagement and exploration.
Role
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Led creative direction and spatial design
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Defined visual language and user experience
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Designed the full 3D environment and interaction flow
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Designed UI/UX systems integrated within the immersive environment
Approach
Approached the experience as a unified system—combining spatial design, UI, and interaction to create a seamless and intuitive user journey.
Impact
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Delivered a complete XR experience from concept to execution
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Demonstrated integration of UI and spatial design within immersive environments