Colgate – Immersive Brand Experience
USA 2022
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Led brainstorming and concept development for the experience
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Designed spatial layouts to guide user behavior and navigation
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Translated retail logic into an intuitive immersive experience
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Developed visual direction aligned with CVS brand identity
Led the design of an immersive digital environment translating the retail experience of CVS into an interactive space, focused on user navigation, engagement, and spatial storytelling.
Role
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Led concept development and spatial design from initial ideation to execution
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Defined user flow, layout, and overall experience strategy
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Designed the environment and key experiential components
Approach
Designed the experience as a functional system—combining spatial design, interaction, and clarity to simulate real-world tasks and improve learning through immersion.
Impact
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Delivered an immersive training environment to support employee onboarding
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Translated real retail workflows into an interactive learning experience