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Sour Patch Kids - ROBLOX Experience

USA 2023 - 2025

Designed a scalable UI system for multiple branded experiences on Roblox, supporting seasonal campaigns including Halloween, Valentine’s Day, Christmas and Easter.

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  • Led UI/UX design across multiple seasonal experiences

  • Defined interaction patterns and visual hierarchy

  • Designed adaptable UI systems for recurring campaigns

Approach

Focused on building a flexible UI system that adapts to different themes while maintaining usability, consistency, and strong brand identity.

Impact

  • Supported multiple seasonal launches within the same experience framework

  • Enabled scalable design across campaigns and user experiences

©2021 by Dayana Guerrero.

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